Marketing Intelligence by Iain Johnston

Ok, one more to make it a hat trick of sporting references this week.
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In the current climate the tendency is to go after every possible new business opportunity that comes along.  But I have suggested previously that in many cases it is better not to pitch for a project where you cannot be absolutely sure [...]

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In writing about the merits or otherwise of technology-enabled home working as a solution to the big freeze earlier in the week, Wadds missed one important factor in trying to assess whether real productivity is up or down: the impromptu cancellation of most of my meetings freed up huge amounts of time to get some [...]

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