Marketing Intelligence by Iain Johnston

There must be something in the air. And I don’t mean an ash cloud.
Since February we’ve had one pitch after another, often two or three at once. Not only that, but there are some really quite exciting ones. Briefs which ask for an agency to really make a difference. ITT’s for significant major new brands. [...]

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Volatility

I’ve certainly been hearing the word volatility more often recently. Not just in the news from every source, mostly from people in business. A dictionary definition is interesting, it talks in terms of things likely to change suddenly or unexpectedly. Sounds about right  - as my old friend Rowan Atkinson once said, “there’s certainly a [...]

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