Marketing Intelligence by Iain Johnston

As well as being a world famous product designer, and on the BBC again this week, Dick Powell also organised our latest Loewy Masterclass, this time the theme was Pitching.
Neil Christie of wieden & kennedy whose presentation was extremely well received, has beaten me to it and already summed up proceedings well here, and Wadds from [...]

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Ok, one more to make it a hat trick of sporting references this week.
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In the current climate the tendency is to go after every possible new business opportunity that comes along.  But I have suggested previously that in many cases it is better not to pitch for a project where you cannot be absolutely sure [...]

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So Nottingham Rugby Football Club brought in 1,000 blow up dolls to boost their crowd last week, did they? What a ridiculous idea.
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Ok, they had far fewer empty seats, but unless they added canned crowd noise like some ‘70s sitcom, I can’t see it adding to the atmosphere. It would be rather unsettling in fact [...]

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