Marketing Intelligence by Iain Johnston

OK, I see the strategy now.
I wrote previously about how utterly terrible the Ignis advert was by Blackfriars bridge. Well, now I don’t know whether to laugh or cry. They have  compounded the problem by…..wait for it ………. throwing large sums of money at the campaign.
Nooooooooooooooooooooooooo.
The good news is that no matter how poor the [...]

[Read more →]