Marketing Intelligence by Iain Johnston

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Stick with simplicity

October 2nd, 2008 · No Comments

In a recent post my colleague Stephen Waddington marveled at the merits of Sky+, which I think is the best innovation in home entertainment for years. It’s the best because it works, and it’s easy to use.
 Chez Johnston, Sky+ was an immediate hit (no more chewed VHS tapes to cause the calamity of a lost [...]

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