Marketing Intelligence by Iain Johnston

Last year I wrote in this column about how your own staff can determine whether your multi-million pound investment in a marketing communications campaign succeeds or fails.
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I wrote about how the brilliantly trained Virgin Trains staff can live and breathe their brand and keep passengers smiling, even when the rail network is in chaos, the [...]

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Ben Terrett, is one of the more interesting chaps I have met recently, and duly went to his blog to find out about more about his views on stuff. Tracking back through his posts, I came across this one about his pleasant experiences with Samsung who had the temerity to try to build a lifetime [...]

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