Marketing Intelligence by Iain Johnston

I remember from my business school days coming across the psychological phenomenon of altercasting. Twenty years on, a quick wiki search reminds me that altercasting is the process whereby the behavior of one person can cast another in a particular role. If I behave aggressively towards you, you will probably respond with defensiveness or aggression [...]

[Read more →]

I like a business that challenges the norms, eschews accepted standards, and tries to set a new agenda. I really like one business in a mature market where innovation had until recently been the exception rather than the rule. Virgin Trains consistently entertain and surprise, even when the train is late, the track is blocked, the signals [...]

[Read more →]