Marketing Intelligence by Iain Johnston

My son is about to start his GCSEs.
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[Just let me pause at that point while all over 40s lament the demise of O' Levels, and how everyone these days get A-star GCSEs for just turning up to school.]
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He’s taking maths, like everyone else, because it is compulsory. Like long hair, l33t speak and  not [...]

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