Marketing Intelligence by Iain Johnston

Forget The Apprentice, Design for Life is the next bit of so called reality TV to attempt to appeal to a wider audience.

Philippe Starck is the “guru” this time, though our own Dick Powell seems to be getting more air time and I would hope the audience can already see who is talking more sense

Think I’d rather be mentioned in the company of Thomas Edison (12 min 19 secs in if your IT hierarchy will let you stream 652mb).

Once again Dave Trott gets to the heart of the issue. The contestants on the show are labouring under the misapprehension that the challenge is about Design. Of course it isn’t. It’s entertainment.

Still, it’ll keep me going until the next instalment of the Sir Alan Show comes along.