Marketing Intelligence by Iain Johnston

Still, the prize for the most cringe-worthy moment of The Apprentice so far goes to the original girls team back near the start, when pitching their canapé menu to the client for an evening reception. Unfortunately, Kate who was pitching the food ideas (who has otherwise been pretty good so far) had no clue about the product she was selling.

It was like an agency turning up for a first meeting and proposing…

“Some marketing, that’s what you need.
What kind?
Well you know, some, well, advertising.
Maybe some direct marketing.
Or internet.
Audiences?
Well, of course, well, erm, you know, people that watch Coronation street, there’s lots of them.
Messages?
Well, that’s obvious, our product is brilliant.”
(turns to colleague, whispers “what does this client sell?”)

It could never happen in real life…..